Do not index
Do not index
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy%2Fblock%2F75684053-2b83-4b30-a6ab-191715ed1aaf%252F09885602-c535-421c-9ffa-dc5ca2b63baf%252FUntitled.png&optimizer=image&quality=80&width=280)
Eventually, all the solutions in a market end up looking the same and having the same features.
For example, take UpWork and Fiverr: two marketplaces who had a kind of distinct offer until now.
Here is Fiverr:
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fi0.wp.com%252Fblog.rubini.solutions%252Fwp-content%252Fuploads%252F2021%252F01%252FScreenshot-2021-01-15-at-23.18.11-1.png%253Fresize%3D1024%25252C280%26ssl%3D1%3Ftable%3Dblock%26id%3Dedb4167b-28d5-4e58-8850-2699da352a02%26cache%3Dv2&optimizer=image&quality=80&width=280)
And here is Upwork, who recently launched services:
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%3A%252F%252Fi1.wp.com%252Fblog.rubini.solutions%252Fwp-content%252Fuploads%252F2021%252F01%252FScreenshot-2021-01-15-at-23.17.58-1.png%253Fresize%3D1024%25252C343%26ssl%3D1%3Ftable%3Dblock%26id%3D10c4d104-ba6e-4359-8a74-77c857749253%26cache%3Dv2&optimizer=image&quality=80&width=280)
What do you see? The same thing.
This is true for other software out there as well.
For example, Todoist now has boards like Trello historically had. Trello has a table view and calendar view, AirTable has database view, Notion has it all (?).
Basically, they are all building the same product by now.
I get that these are large software and they want to appeal to a broader spectrum of users, but still the question remains.
How do I avoid being so close to other software products in the market?
To me it comes down to:
Thanks for reading,
Mike