Do not index
Do not index
notion image
People, apps, courses.. they all claim to be #1 in what they do. Find me some that claim to be #2.
 
Nobody wants to be #2.
 
Well, I do.
 
With all the #1 apps for X and the #1 courses for X, your differentiation might just be “I made the #7 best course for X” or “The #4 app for X“.
 
Humans understand things visually.
 
When you say you are #1, you don’t really create a scale in the mind of the prospective buyers. All they imagine is the top.
 
When you say you are #4 on the other end.. that put things in perspective. They imagine a gap between you and the others at the top, but also you and all the others that are downward.
 
When you say you are #4, you create more spaces in the mind of the prospective buyers. And, you can negotiate far more easily within the spaces.
 
Thanks for reading,
Mike Rubini
Mike Rubini

Written by

Mike Rubini

CEO